Meet The Team
Erica has done gymnastics for 15+ years, skateboarding for 12+ years, parkour for 10+ years and continues to explore new apparatuses, circus disciplines, and movement styles. She was a competitive athlete in USGA gymnastics and internationally in parkour. She's done several professional jobs, commercial work, and performance contracts including Cirque du Soleil.
Erica has been coaching for about 10 years total in gymnastics, parkour, and as a certified personal trainer.
Erica "Auraiya" Madrid
Co-Founder
Creative Director
Pro Team Athlete
Parkour & Movement Coach
Director of Marketing
As a former gymnast, Coach Luke was immediately attracted to parkour when he was exposed to it back in 2005. He enjoyed the intense process of unlearning and relearning that proved a requirement in order to transition his skills to the great outdoors. The allure of mind-bending flips, stunts, and all kinds other skills foreign to Luke at the time produced an insatiable hunger to apprehend it all. Coach Luke and the handful of other practitioners took Wisconsin by storm—or shall we say by leaps, bounds, and strides. Parkour became the epicenter of their lives, and a mutual passion to spread the sport was forged as they trained together. The coaching never stopped. To this day, Luke continues to coach with only-increasing vigor! Having pioneered, coached, and taught at various gyms, Rec centers, YMCA's, schools, as well as workshops and seminars around the world, Luke's passion remains unquenched without a single setback or injury powerful enough to hold him back.
"The more you see, the more you can do. The more you can do, the more you get to see." – Luke Albrecht